MPUMALANGA RECLAIMS ITS ROOTS
Mpumalanga Province
will launch its branding logo on 16 October 2014 during the official opening of
Tsakane Special School
at Acornhoek in Bushbuckridge.
The Provincial Government
has already approved the repositioning and rebranding of the province to its
real name, “The Place of the Rising Sun”. This new payoff line will replace “Mpumalanga: A pioneering
Spirit” that was used in the past.
The name Mpumalanga speaks
volumes for itself, however it is important to note that this name compels
everyone in the province to strive towards excellence and perfection as the sun
does every day. It is an embodiment of the values that this province stands for
and the vision it aspires to achieve.
Currently Mpumalanga with its
variety of mineral wealth is generating 75% of the country’s electricity to
create warmth and energy to various industries, homesteads and cities in the
country thereby exposing its brand essence for many generations to come.
This repositioning and
rebranding of the province is built on the true historical, cultural and the
physical landscape of the province. It provides an opportunity to market the
province as a business and tourism destination of choice. One who meanders
around the province cannot stop wondering about the awe-inspiring natural
beauty like Echo Caves,
God’s Window, Mac Mac Falls,
the three Rondavels, the Makhonjoa mountains, the majestic big five at Kruger National
Park and many more in Ehlanzeni District area.
Gert Sibande District is
another area that has a history of resistance that shaped the political
landscape in the country. The heroic efforts of Gert Sibande who led the Potato
boycott and the pioneer of passive resistance, Mohandas (Mahatma) Ghandi who
used the method in Volksrust where he was arrested and sentenced to hard labour,
are a case in point. The district is now home to highly sophisticated and fuel
generating industries like SASOL, Hydra Arc, etc.
Nkangala District is
considered to be the cultural heart land of the province as we reveal the
colourful Ndebele arts and culture, crafts and curios distributed in the
densely populated Ndzundza and Manala areas. The paintings and many of
artifacts are world famous and are generating revenue for many families in that
western part of the province.
The province also lays
claim to being the first in the country to extract gold from the bowels of the
earth at Barberton Mine and Queen Sheba mine as the oldest
operational mine in the world.
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