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Friday, October 10, 2014

MPUMALANGA RECLAIMS ITS ROOTS



MPUMALANGA RECLAIMS ITS ROOTS

Mpumalanga Province will launch its branding logo on 16 October 2014 during the official opening of Tsakane Special School at Acornhoek in Bushbuckridge.

The Provincial Government has already approved the repositioning and rebranding of the province to its real name, “The Place of the Rising Sun”. This new payoff line will replace “Mpumalanga: A pioneering Spirit” that was used in the past.

The name Mpumalanga speaks volumes for itself, however it is important to note that this name compels everyone in the province to strive towards excellence and perfection as the sun does every day. It is an embodiment of the values that this province stands for and the vision it aspires to achieve.

Currently Mpumalanga with its variety of mineral wealth is generating 75% of the country’s electricity to create warmth and energy to various industries, homesteads and cities in the country thereby exposing its brand essence for many generations to come.

This repositioning and rebranding of the province is built on the true historical, cultural and the physical landscape of the province. It provides an opportunity to market the province as a business and tourism destination of choice. One who meanders around the province cannot stop wondering about the awe-inspiring natural beauty like Echo Caves, God’s Window, Mac Mac Falls, the three Rondavels, the Makhonjoa mountains, the majestic big five at Kruger National Park and many more in Ehlanzeni District area.

Gert Sibande District is another area that has a history of resistance that shaped the political landscape in the country. The heroic efforts of Gert Sibande who led the Potato boycott and the pioneer of passive resistance, Mohandas (Mahatma) Ghandi who used the method in Volksrust where he was arrested and sentenced to hard labour, are a case in point. The district is now home to highly sophisticated and fuel generating industries like SASOL, Hydra Arc, etc.

Nkangala District is considered to be the cultural heart land of the province as we reveal the colourful Ndebele arts and culture, crafts and curios distributed in the densely populated Ndzundza and Manala areas. The paintings and many of artifacts are world famous and are generating revenue for many families in that western part of the province.

The province also lays claim to being the first in the country to extract gold from the bowels of the earth at Barberton Mine and Queen Sheba mine as the oldest operational mine in the world.
 
The launch will usher in a new dawn for the province and restore the dignity of its people by reclaiming this most important intangible asset, “Mpumalanga - The Place of the Rising Sun”.

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