KZN COMPANY READY TO
EXPLORE THE RUSSIAN MARKET
Mpilo-Ende
Fortified Foods (Pty) Ltd, a 100% black women owned and managed food processing
company from Durban in Kwazulu Natal, is one of the 25 South African companies
that will get an opportunity to explore export opportunities in the market in
Russia.
The companies will
participate in the Investment and Trade Initiative (ITI) taking place in Moscow
and Novosibirsk, Russia on 23-27 March 2015 led by the Department of
Trade and Industry (the dti).
The purpose of the
ITI is to advance South Africa’s export and investment agenda in Russia and to
strengthen commercial and economic relations between the two countries.
According to the
Chief Operations Officer of the company Mr Siyabonga Zikhali, Empilo-Ende
manufactures nutrition based dried food products and supplements and currently
employs 19 full time staff.
“We are excited
about participating in this ITI as it will further assist us to explore
expanding the reach of our products. We wanted to participate in this mission
so we can piggy back on the current efforts by our government to increase trade
with Russia,” he added.
Zikhali said his
company has participated in previous missions by the dti to
Brazil, Democratic Republic of Congo and Angola. He said these missions have
given them great exposure to international markets and as a result he has been
able to establish networks in those countries.
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