Beauty Africa
Exhibition & Conference enhances opportunities for beauty professionals in
Nigeria
Workshops,
industry trends and techniques key highlights of Beauty Africa 2015
LAGOS, Nigeria, September
8, 2015/ -- The Nigerian beauty industry evolved significantly
over the past years. Growth in the industry is driving beauty companies to
invest in research and development to come up with products specific to
Africa’s hair and skin type. The Beauty Africa Exhibition & Conference (http://www.beautyafricaexhibition.com)
in its second year will provide a strategic platform to establish successful
partnerships in the beauty industry within Nigeria and beyond. The event will
be held from 7-9 of October 2015 at the Eko International Convention
& Exhibition Center, Lagos Nigeria.
Photo: http://www.photos.apo-opa.com/index.php?level=picture&id=2470(Beauty
Africa Conference 2014)
The beauty
market has also attracted lots of young entrepreneurs. The event offers
participants networking opportunities, workshops and seminars that will provide
them with the latest trends, techniques and updates in the cosmetic industry.
According to
Oluseyi Yerokun, Head, Deal Strategy division, PwC Nigeria, “The beauty
industry has grown along with consumer spending growth in Nigeria. It is
currently increasing at approximately 9%. There are market opportunities in the
Nigerian beauty industry, and great potential for international companies to
develop and build their brands.”
Beauty Africa
will host a three day conference offering a mix of educational skills training
master classes, alongside a series of high quality workshops designed to assist
in building the African industrial capacity in the beauty sector, as well as
demonstrating how to take the marketing of consumer brands to new levels.
According to
a report by PwC In 2012, Nigeria’s personal care and beauty market was estimated
to be worth $1.7 billion and projected to grow to $2.7 billion at 9% growth
rate per annum.(1) The growth potential in the industry has attracted several
international brands including MAC, PZ Cussons, Unilever Revlon, Maybelline,
Avon and Estee Lauder.
The report
also states that Nigeria is Africa’s top destination for foreign direct
investment, receiving over $20 billion between 2010 and 2013. Top global
cosmetics manufacturers, seeking new growth have recently begun entering the
market through partnerships with indigenous brands e.g. House of Tara and
Maybelline, as well as direct investment in stores.
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