e-Commerce:
MOBOfree Records Outstanding Performances in Africa
44% increase
in the number of registered users in Nigeria; 1555% increase in the number of
registered users in Uganda
LAGOS, Nigeria, April
22, 2015/ -- MOBOfree.com (http://www.mobofree.com),
the leading African social marketplace, today announced that it had experienced
an increase of more than 44% in the number of registered users of MOBOfree.com
in Nigeria over the past 12 months, resulting in a 1042% increase in the number
of classifieds published on MOBOfree.com in Nigeria which makes more than 500
000 active listings on platform in Nigeria only. Over the same period, the
number of registered users of MOBOfree.com in Uganda increased by more than
1555%, resulting in a 5548% increase in the number of classifieds published on
MOBOfree.com in Uganda.
Photo: http://www.photos.apo-opa.com/index.php?level=picture&id=1896 (Cristobal
Alonso, CEO and co-founder of MOBOfree)
With 4
million registered users, including 2 million monthly active users in Nigeria
and a strong footprint in Uganda and Zimbabwe, MOBOfree is one of the largest
and most successful classifieds platforms in Africa.
"Online
trading is growing rapidly across Africa as the IT and mobile infrastructure
across the continent continues improving. Despite that, part of our challenge
still is convincing people of the value of using the internet to buy, sell or
swap items and services," said Cristobal Alonso, CEO and co-founder of
MOBOfree. “In line with that, we understand that African countries have their
own culture, different rates of internet, mobile and smartphone penetration, so
every African market should be approached with an individual strategy. Things
that work in Europe or United States can be totally unacceptable for African
users. MOBOfree entered the African markets with a unique concept as it
connects social networks and classifieds together in a single platform. The
substantial growth achieved by MOBOfree confirms that this concept is well
accepted in African markets as number of users is quickly growing and more and
more people seem to prefer MOBOfree to traditional classifieds
companies,” added Alonso.
Nigeria’s
e-commerce market is developing rapidly, with an estimated growth rate of 25%
annually and a potential worth of $10 billion – with around 300,000 online
orders currently being placed on a daily basis. A report released by McKinsey
& Company indicated that e-commerce could account for 10 % of retail sales
in Nigeria, Africa’s largest economies, by 2025.
The MOBOfree
technological platform makes buying and selling online easy for any African
user with any device, not only for PCs and smartphones but also for old phones
with small screens (known as “feature” phones).
MOBOfree.com
(http://www.mobofree.com)
is a leading African social marketplace allowing people to buy, sell and swap
products and services with other trusted people. MOBOfree.com combines a social
network and classifieds board in a single integrated online platform and makes
buying and selling online more personal and safe.
MOBOfree currently
has almost 4 million registered users, with more than 2 million monthly active
users in Nigeria and a leading position in several other African countries such
as Uganda and Zimbabwe.
Over 3000 new
registered members are joining MOBOfree every day, thousands new items are
listed daily; more than 5 million personal messages are exchanged between
buyers and sellers every month on MOBOfree.
Company is
backed by eVa Ventures Fund and has offices in Lagos, Nigeria and Vilnius,
Lithuania.
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